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APC Will Keep Defeating Opposition, Obidients With Digital Strategy, Says Tinubu’s Media Aide
Some of them have just changed their cloaks. They are no longer, you know, maybe in the Obidient movement and now in the coalition
Abuja, Nigeria– The Special Adviser to President Bola Tinubu on New Media, Olusegun Dada, has declared that the All Progressives Congress (APC) will continue to outpace opposition parties, including the Obidient movement, through strategic use of digital media.
Speaking on Channels Television’s The Morning Brief on Monday, Dada attributed the party’s electoral success to a calculated and disciplined communication strategy that helped reshape public perception of President Tinubu ahead of the 2023 presidential election.
He said their strategy has been to stay focused on the issues, avoid distractions, and cut through the noise to effectively promote their candidates, policies, and achievements as a government, an administration, and the ruling party.
He noted that the APC media team’s approach is not just about defending the party but proactively defining its message, promoting policies, and ensuring visibility in both online and offline political discourse.
Dada said the strategy will remain central to future electoral victories, emphasising that the party’s digital strength would continue to give it an edge over its rivals.
“We were able to ensure that we elected a president that people initially said was unelectable. We elected him, and we have continued on that trajectory.
“In the run-up to the 2023 elections, we were able to sell and push our candidates in spite of the noise, in spite of the lies, and in spite of the distraction. So it’s not as if we have not been dealing with these individuals [Obidients] before.
“Some of them have just changed their cloaks. They are no longer, you know, maybe in the Obidient movement and now in the coalition, but all the same, they are all the same people.
“We have beaten them three times, and we will continue to beat them again if it comes to the elections because at the end of the day, we stick to the hard facts, and we admit where we have made certain errors that we feel require a couple of tweaks here and there.
He stated that supporters of opposition leaders were intolerant of criticism and often targeted those who challenged or corrected them.
According to him, “We, on the other hand, are taking the criticism, we’re taking the feedback because these feedbacks are important for us to be able to ensure that we escalate to Mr. President and the appropriate authorities to ensure that we do not have a continuous back and forth on things that are crucial to the Nigerian people.
“So, rest assured that we have handled them before. We have handled them not just in the presidential elections, in several governorship races. I have been privileged in my time, as a member of the All Progressives Congress, to have participated in over 40 governorship races across the country and to a great extent, we have always trounced these individuals.”
Dada further stated that, “So, they’re not bringing anything new to the table. Their strategy has always been to attack, attack, attack.
“Our strategy has been to clarify, not be distracted from the issues, cut through the noise, cut through the doors to be able to sell our candidates, cut through the noise to be able to sell our policies as a government, as an administration, and as a ruling party.”